Additional Dialogue

After looking at our audience feedback we decided to add some extra dialogue to the opening narrative sequence. We decided to do this because the feedback suggested that the opening was too quiet and this made it boring.

The dialogue will be added to the third scene in the sequence to flesh out the narrative of the couple having issues & to explain more clearly why the girl decides to slap the singer & leave.

We will also be adding some sound effects to the first part of the sequence to explain why the singer leaves. We may also add an audible sigh to make the girl's reaction clearer.

We will be recording the dialogue sometime next week.

Plans for Stylistic Effects

In order to better differentiate between the narrative and performance scenes in our video, we have decided to apply spcific and unique titling & effects to each. We took our inspiration for these from both research into videos aimed at our target demographic (Males, predominately teens & young men).

The first effect we are applying is to the performance sequence. This was filmed using "guerilla camerwork", which refers to a style of shooting designed to mimic the style of video produced by untrained videographers - eg. home movies and other no-professional videos. To accentuate the effect of this shooting style, we have chroma keyed in a custom-made video camera effect.

This effect features the kinds of graphics usually seen on a camcorder viewfinder or screen, such as a battery meter, date & frame indicator. This accentuates the impression that the band are an idnependent group of freinds who are just "jamming" in their attic for fun - which matches up with their character profile.

As for the narrative, we have decided to include titling & other text effects throughout in order to help the audience better follow the narrative. These captions & so on will be styled after a comic book, as these are a popular medium with our target demographic, and we feel the slightly comedic style created by doing this will strike a chord with our audience - to test this, we will be conducting a poll.

Both of these effects have been used in videos aimed at the same demographic as ours. This Eminem video, for example, whilst for a different genre of music, is also aimed at teenage boys and young adult males. Additionally, the Rap and Pop/Rock genres have, to some extent, shared origins in separate (Though related) youth rebellion movements.

Video Second Cut

This is the second cut of the video, which I'm making available so we can gain some audience feedback ahead of making the finishing touches. Transitions are near-final, as is the editing & timing. We have cut the opening scene for time. Captions and titling are still missing, as we're waiting until the final cut to add these.

Audience Feedback on the Rough Cut

We showed our rough cut video to our media class and asked for their opinions. We collected a list of good points, bad points and points of which to improve on.

Good:
- Use of camera shots/angles
- Balance of both narrative and performace scenes
- Colour tinting
- Correct costumes
- Entertainign and correct facial expressions

Bad:
- Lip syncing
- Intro is too long
- Didn't understand the intro
- Drum syncing
- Dark lighting in the attic
- Should have slapped Lewis harder

Improvements:
- Cut down the introduction
- Add or change the colour effects (one for the performance, one for the narrative)
- Sound dubbing

Video Rough Cut

This is the rough cut of the video, which I'm making available so we can gain some audience feedback ahead of making the finishing touches. Most transitions are missing, some of the edits are work in progress and some of the audio cuts need some modifications. Additionally, at least 1 instance of onscreen text is missing.

Backstage Stuff

Here is a snapshot photo of the band playing in the attic location. Our 4 actors are playing and Paul is filming in the corner.
There is also a short video of us performing as the band.

Mise-en-scene:
The location is lit by spotlights, and christmas fairy lights behind the band. This give a dark and emo like effect to the room.
We added a balck cloth behind the band to darken the room, adding some colour to the cream walls.
My brother's posters of footballers were taken down and replaced with a dart board and a mini basket ball hoop- suggesting that it is a lads area, they would no doubt mess around up there.
to add to the idea of teenagers having a good time we added empty booze bottles and shot the band drinking cans of beer.

Costume:
We had the band dressed in jeans, dark clothes and if possible, skinny jeans. their hair was either straightened or gelled up. Hair spray was coated on their hair and eyeliner was added to give the true look of an emo.
One of our actors arrived in a football strip, this was to show that they do more than just play in a band and this particular guy has more than one interest.

Lab records moodboard

This moodboard features some of the bands from Lab Records. It show there is a cohesive style across the label, especially in the clothing. The clothing the artists wear is derived from both emo and indie styles and we will dress our charactors in similar clothing when we record the video. This helps create a style which is relateable and understandable to the audience, as they can see what types of clothing the bands wear which generally has connotations about the music they make.