DVD Packaging Rough Designs

These are some rough designs Amy drew whilst she and I were planning the design for the digipack. The final cover design will be a combination of the two covers shown here, using the approximate back cover of one and a front design based on the other. A rough layout for a disc face was also planned.

Manga

We've decided to have a brief look at Manga because it is a comic book equivalent in Japan.

Here is a video of Amy drawing an anime/manga character.
http://www.youtube.com/watch?v=pWwlxJXSMi4
http://www.youtube.com/user/conebe#p/u/4/93CI-Vw5f4Y

How to draw comic book characters

I thought that it would be useful to research how we would draw our own comic book characters. It is a possibility that we create our band members as comic figures for our digi-pack.

Comic Book / Digipack Research

This is our mood board / collection of comic book images and pages. We did this as research for our digipack and will help inform the way our final design will look.

In our video we've used fonts, speech bubbles, boxes, etc... that we found were common in the comic book style.

Digipack Research: Analysis of "Riot!" Cover

This album cover is very much like a scribble from a sketch book. The word 'Riot!' which is the album title is bright orange and a larger scribble than the others words. If you look closely you will notice that the words are infact the credit of the album.

The album title is the main text and is central to the cover, the picture of the band is also sketch like, as they are in black and white. The image is directly below the title, drawing attention to both.

The band name 'Paramore' is not featured on the album cover itself, it is however written on the hinge of the CD case. This is down to the band being popular and their image alone is enough for fans to recognise them.

Additional Dialogue

After looking at our audience feedback we decided to add some extra dialogue to the opening narrative sequence. We decided to do this because the feedback suggested that the opening was too quiet and this made it boring.

The dialogue will be added to the third scene in the sequence to flesh out the narrative of the couple having issues & to explain more clearly why the girl decides to slap the singer & leave.

We will also be adding some sound effects to the first part of the sequence to explain why the singer leaves. We may also add an audible sigh to make the girl's reaction clearer.

We will be recording the dialogue sometime next week.

Plans for Stylistic Effects

In order to better differentiate between the narrative and performance scenes in our video, we have decided to apply spcific and unique titling & effects to each. We took our inspiration for these from both research into videos aimed at our target demographic (Males, predominately teens & young men).

The first effect we are applying is to the performance sequence. This was filmed using "guerilla camerwork", which refers to a style of shooting designed to mimic the style of video produced by untrained videographers - eg. home movies and other no-professional videos. To accentuate the effect of this shooting style, we have chroma keyed in a custom-made video camera effect.

This effect features the kinds of graphics usually seen on a camcorder viewfinder or screen, such as a battery meter, date & frame indicator. This accentuates the impression that the band are an idnependent group of freinds who are just "jamming" in their attic for fun - which matches up with their character profile.

As for the narrative, we have decided to include titling & other text effects throughout in order to help the audience better follow the narrative. These captions & so on will be styled after a comic book, as these are a popular medium with our target demographic, and we feel the slightly comedic style created by doing this will strike a chord with our audience - to test this, we will be conducting a poll.

Both of these effects have been used in videos aimed at the same demographic as ours. This Eminem video, for example, whilst for a different genre of music, is also aimed at teenage boys and young adult males. Additionally, the Rap and Pop/Rock genres have, to some extent, shared origins in separate (Though related) youth rebellion movements.

Audience Feedback on the Rough Cut

We showed our rough cut video to our media class and asked for their opinions. We collected a list of good points, bad points and points of which to improve on.

Good:
- Use of camera shots/angles
- Balance of both narrative and performace scenes
- Colour tinting
- Correct costumes
- Entertainign and correct facial expressions

Bad:
- Lip syncing
- Intro is too long
- Didn't understand the intro
- Drum syncing
- Dark lighting in the attic
- Should have slapped Lewis harder

Improvements:
- Cut down the introduction
- Add or change the colour effects (one for the performance, one for the narrative)
- Sound dubbing

Production schedule changes

Due to unforeseen circumstances which we could not avoid our filming has had to be delayed by a week till the 5th of December. This will affect our editing dates, but we are going to try and finish it as soon as possible.

To this end, we are eliminating the Adobe Premiere Pro rough cut, and will instead go straight to Final Cut to edit the video. Thanks to the non-linear nature of the software, this won't affect our quality as we can simply have a live rough cut in Final Cut and make any additional modifications from there.

Production dates

• Filming: Sunday the 22nd November at 10AM in Yaxley
• Rough cut: week beginning 23rd November (in both lessons, Tuesday and Thursday)
• Final cut: week beginning the 30th November (in both lessons, Wednesday and Thursday, and outside lessons)
• Final cut may spill over into the final week of term

Location photos

Here are some shots of the location we are using for the narrative scene. The candles in the second picture will be used to create a romantic mood during the first scene when the singer and the girl are shown to be a couple. The window is used to show the girl and her new boyfriend and how the singer is watching them from inside his house. The sofas will also be used during the first scenes, again when the singer and the girl are a couple.

Equipment & Resources

We will be shooting the video masters in QuickTime h.264 720p on a Sanyo Xacti 700HD camcorder, which records directly to SD card. This will allow us to easily transfer the files to computers for editing and keep file sizes down, enabling easy portability of the videos on Flash Drives etc. whilst still maintaining a high quality of video.

Our rough cut will be done in Adobe Premier on a Dell PC in order to give us a general idea of how the video looks & how the timings match up between the song and the footage. This rough cut will be used as a basis for the final cut, which will include more advanced transitions, effects & so on as well as more fine tuned cuts etc.

The final cut will be made in Final Cut Express 4 on a 15" Unibody MacBook Pro running Mac OS X 10.6 Snow Leopard. This will give us industry-standard editing quality and truly professional effects as well as export options. The MacBook's hardware will enable speedy render times, which will make the creation & export procedure faster & simpler.

Character Info

Lead Singer

Has been in a relationship with his girlfriend for some time, and thinks things are going pretty well. Spends a lot of time with his bandmates, wasting time. In fact, he even has them over when he is supposed to be spending time alone with his girlfriend. The band members have known each other for years and feel like the band is their family, which means they are extremely fond of each other. They are so close that the Lead Singer does not consider it unusual for them to be around all the time, even when there is no need.

When she breaks up with him over this issue, he is shocked and devastated. His feelings of depression and betrayal are only magnified when he sees her kissing her new boyfriend through the window. He throws himself back into band stuff to try and take his mind off her, but he still winds up angry and frustrated.

The Girl

Despite having stuck with her boyfriend for quite a while, she is incredibly frustrated with the way he constantly has his bandmates around. Their presence is so constant and invasive that she begins to feel like they are more important to him than her - certainly she knows he would never tell them to leave if she asked. Unknown to him, she has just about had enough of the relationship and has met another guy, who she feels appreciates her more than he does.

Finally, she breaks off the relationship with the singer and begins a new one with the other guy. Just as she thought, he has more time for her and is utterly devoted. She is much happier with him, and quickly begins to forget about her ex.

The Other Guy

A new face in town, the other guy takes an instant liking to the girl and begins courting her straight away, regardless of the fact she is in a relationship. She responds immediately and he knows she likes him. He becomes aware, through talking to her, of her frustrations with her present boyfriend and knows it is only a matter of time before she leaves him.

He is not a mean-spirited guy, but he likes the girl so much that all he cares about is being there for her and that she is happy. He does not realise how distraught the break up has made the singer, and never finds out.

New Mood Board

Shooting Script

You can see our shooting script (Based on our original shooting plans) here. The printed copy was updated to reflect changes we had to make due to cast availability, time constraints, etc.

Animatic

This is the Animatic to our video. I have taken Amy's illustrations from the storyboard and, with discussions between all three of us, edited them together with the song to show how we plan on timing the shots.

Script

This is the final (Last revision 2/12/2009) Story Script we are using for our video. It guides us in terms of the narrative and will feed into the shooting script and the second (More detailed) Storyboard and Animatic.

Download here

Storyboard

This is our new storyboard, as drawn by Amy Neumann.

Mise-en-scene

Props:

• Instruments - Guitar, Mic, Bass, Drums
• Clothes
• Telephone
• Photo frame
• Chair
• Candles

Locations:

• House
• Street (seen through a window)
• Field - Yaxley Ground

Cast:

• Lead Singer - Lewis
• Drummer - Max
• Bass - Andrew
• Guitar - Sophie
• Girl - Amy
• New BF - Sam

Costumes:

• Lewis - EMO! Skinny jeans, cardi x2, coat
• Max- Jeans and dark t-shirt
• Andrew - Jeans and dark t-shirt
• Sophie - Leggins / Skinny Jeans and dark t-shirt
• Amy- Nice dress, casual x2
• Sam- Casual

The cast is made up of family members and friends. The 'costume' is stereotypically 'emo' style as worn by the band/fans of this music genre.

New Mood Board

This mood board shows the emotions and feelings told in the song. Jealousy, Love, Break-Up and Upset are the images on this board.
The song is about a break- up and the lead singer's jealously for his ex's new bf.