This is our mood board / collection of comic book images and pages. We did this as research for our digipack and will help inform the way our final design will look.
In our video we've used fonts, speech bubbles, boxes, etc... that we found were common in the comic book style.
After looking at our audience feedback we decided to add some extra dialogue to the opening narrative sequence. We decided to do this because the feedback suggested that the opening was too quiet and this made it boring.
The dialogue will be added to the third scene in the sequence to flesh out the narrative of the couple having issues & to explain more clearly why the girl decides to slap the singer & leave.
We will also be adding some sound effects to the first part of the sequence to explain why the singer leaves. We may also add an audible sigh to make the girl's reaction clearer.
We will be recording the dialogue sometime next week.
In order to better differentiate between the narrative and performance scenes in our video, we have decided to apply spcific and unique titling & effects to each. We took our inspiration for these from both research into videos aimed at our target demographic (Males, predominately teens & young men).
The first effect we are applying is to the performance sequence. This was filmed using "guerilla camerwork", which refers to a style of shooting designed to mimic the style of video produced by untrained videographers - eg. home movies and other no-professional videos. To accentuate the effect of this shooting style, we have chroma keyed in a custom-made video camera effect.
This effect features the kinds of graphics usually seen on a camcorder viewfinder or screen, such as a battery meter, date & frame indicator. This accentuates the impression that the band are an idnependent group of freinds who are just "jamming" in their attic for fun - which matches up with their character profile.
As for the narrative, we have decided to include titling & other text effects throughout in order to help the audience better follow the narrative. These captions & so on will be styled after a comic book, as these are a popular medium with our target demographic, and we feel the slightly comedic style created by doing this will strike a chord with our audience - to test this, we will be conducting a poll.
Both of these effects have been used in videos aimed at the same demographic as ours. This Eminem video, for example, whilst for a different genre of music, is also aimed at teenage boys and young adult males. Additionally, the Rap and Pop/Rock genres have, to some extent, shared origins in separate (Though related) youth rebellion movements.