This is the final design for the front and rear packaging of the Music Video DVD (Digipack). It was initially designed and lain out by Amy Neumann, who also chose the pictures etc. The layout was then finalised by me (Paul) after I added the text, logos etc.
These are some rough designs Amy drew whilst she and I were planning the design for the digipack. The final cover design will be a combination of the two covers shown here, using the approximate back cover of one and a front design based on the other. A rough layout for a disc face was also planned.
I thought that it would be useful to research how we would draw our own comic book characters. It is a possibility that we create our band members as comic figures for our digi-pack.
In order to better differentiate between the narrative and performance scenes in our video, we have decided to apply spcific and unique titling & effects to each. We took our inspiration for these from both research into videos aimed at our target demographic (Males, predominately teens & young men).
The first effect we are applying is to the performance sequence. This was filmed using "guerilla camerwork", which refers to a style of shooting designed to mimic the style of video produced by untrained videographers - eg. home movies and other no-professional videos. To accentuate the effect of this shooting style, we have chroma keyed in a custom-made video camera effect.
This effect features the kinds of graphics usually seen on a camcorder viewfinder or screen, such as a battery meter, date & frame indicator. This accentuates the impression that the band are an idnependent group of freinds who are just "jamming" in their attic for fun - which matches up with their character profile.
As for the narrative, we have decided to include titling & other text effects throughout in order to help the audience better follow the narrative. These captions & so on will be styled after a comic book, as these are a popular medium with our target demographic, and we feel the slightly comedic style created by doing this will strike a chord with our audience - to test this, we will be conducting a poll.
Both of these effects have been used in videos aimed at the same demographic as ours. This Eminem video, for example, whilst for a different genre of music, is also aimed at teenage boys and young adult males. Additionally, the Rap and Pop/Rock genres have, to some extent, shared origins in separate (Though related) youth rebellion movements.
