The genre characteristics for this promo’ video is Pop/ Rock. There is the sense of the Rock ‘n’ Roll era, with slowly becomes Pop as the decade moves on.
This characteristic is shown through their use of instruments. We can clearly see them playing them and the camera focuses in on the main instrument in time with the song.
There is also a clear understanding of the lyrics, placing The Beatles in the Rock ‘n’ Roll era.
The dress code for the band at the time they did Help is smart/ casual. They are dressed in black trousers and long sleeved black t-shirts. The ideal image for a new band wanted to please the audience. The group of 4 lads show off their skills and use the close up camera angles to give the video a feminine attraction.
The music video for Help was one of the first ever rock videos and so there are no special effects or unrelated images. The video is very performance based due to the fact that is all they knew what to do. The time it was shot also means that the video is in black and white. Due to the time period and the inexperience of music videos there are no intertextual references
The cuts and edits are in time with the bars and the beat. The camera does close ups on the members that are singing at that time, like wise with the instrument being used. I thought that the layout of the band was slightly odd. The two backing singers were on the right of the drummer, leaving the lead vocalist on the left. Perhaps their idea was to separate the voices, so they didn’t drown each other out or maybe just to include the drummer more.
www.youtube.com/watch?v=sXh4EuJa2TU&feature=related
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