Video Rough Cut

This is the rough cut of the video, which I'm making available so we can gain some audience feedback ahead of making the finishing touches. Most transitions are missing, some of the edits are work in progress and some of the audio cuts need some modifications. Additionally, at least 1 instance of onscreen text is missing.

Backstage Stuff

Here is a snapshot photo of the band playing in the attic location. Our 4 actors are playing and Paul is filming in the corner.
There is also a short video of us performing as the band.

Mise-en-scene:
The location is lit by spotlights, and christmas fairy lights behind the band. This give a dark and emo like effect to the room.
We added a balck cloth behind the band to darken the room, adding some colour to the cream walls.
My brother's posters of footballers were taken down and replaced with a dart board and a mini basket ball hoop- suggesting that it is a lads area, they would no doubt mess around up there.
to add to the idea of teenagers having a good time we added empty booze bottles and shot the band drinking cans of beer.

Costume:
We had the band dressed in jeans, dark clothes and if possible, skinny jeans. their hair was either straightened or gelled up. Hair spray was coated on their hair and eyeliner was added to give the true look of an emo.
One of our actors arrived in a football strip, this was to show that they do more than just play in a band and this particular guy has more than one interest.

Lab records moodboard

This moodboard features some of the bands from Lab Records. It show there is a cohesive style across the label, especially in the clothing. The clothing the artists wear is derived from both emo and indie styles and we will dress our charactors in similar clothing when we record the video. This helps create a style which is relateable and understandable to the audience, as they can see what types of clothing the bands wear which generally has connotations about the music they make.

Production schedule changes

Due to unforeseen circumstances which we could not avoid our filming has had to be delayed by a week till the 5th of December. This will affect our editing dates, but we are going to try and finish it as soon as possible.

To this end, we are eliminating the Adobe Premiere Pro rough cut, and will instead go straight to Final Cut to edit the video. Thanks to the non-linear nature of the software, this won't affect our quality as we can simply have a live rough cut in Final Cut and make any additional modifications from there.

Lab Records

Lab records began as a Blackpool based promotions company in 2006, after working with some of the bands from the Blackpool scene they formed a record company. After the first release in 2007 it quickly began to sign rising bands from the North of the UK.

The Blackpool scene can be identified with other seaside towns scenes (such as Brighton-home town of The Auteur) with feelings of isolation and desolation. The themes often include 'Getting out of this town', or the melancholy of the cities. Where the city becomes like a prison to the artists or the youth from the area. Lab is an independent label and represents some rising bands, in the rock or pop genres.


In May 2009, Lab Records moved to Salford, the city responsible for bands such as Joy Division or the influential Factory Records. Manchester is famous for the 'Madchester' scene of the late 80's and early 90's, and is also famous for musical successes such as Oasis, Stone Roses, and The Smiths who have had a huge influence on the 'emo' scene, which derives the emotional, intelligent lyrics from Morrisey, who wrote about desolation and isolation. Videos by The Smiths are known for featuring close and personal live performances, with the camera close to the musicians, and the fans are always featured. In our video we will use similar themes of the close shots and movement to create a feel of seeing the band live.


This will link to our video as we will use other videos to influence the composition etc. The idea of a narrative based video with clips of performance is often used in rock and pop genres. The narrative will feature a mostly implied story, without much speech, and with the performance scenes becoming part of the narrative, as well as being intertwined with narrative elsewhere. The narrative is based mainly on the lyrics, we have used a vignette effect to make it seem darker and moodier. This is influenced by bands such as The Smiths who used similar effects in most of their promotional photos, as shown in the above photo of Morrissey.


Bands they have signed:

• The Auteur
• The Morning Of
• Mimi Soya
  
• Lost On Campus
• He Is Legend
• Adelaide
• Eat Sleep Attack
• Pegasus Bridge
• Lost On Landing

• Blitz Kids

History of The Auteur

The Auteur are a pop-punk/alternative band who formed in 2007 members of Brighton based screamo band 'Go&Comeback' (who were previously known as 'Angels Cry' and were active from 2005 till 2007), who had previously released an EP and toured Europe. The Auteur have toured the UK and have released their own EP ('Nightcap' in 2009) The first single is 'Hey! Watch This'. In 2008 they signed to Lab Records, an Indie label.

The Auteur are made up of:

• Alex Rumble-Guitar and Vocals




• Julian Bowen-Drums




• Kerry Williams-Bass




• Kev Deverick-Guitar

The effect of the internet on the music industry and music video

Over the past ten years the internet has revolutionised many aspects of modern life. The music industry and music video specifically have grown due to the internet. Bands often run a website as well as many profiles on sites such as MySpace, Twitter, Facebook, Youtube and PureVolume among others. Since the start of MySpace in 2003 small bands have been able to reach fans from across the globe. Websites often contain tour dates, merchandise, and things such as forums where fans can communicate with each other. Fans can also joling mailing lists where they will receive a blanket email fom the band each month which often gives them access to tickets/merch before general release. The average bands MySpace contains links to buy their music and merchandise, sample clips from songs, links to videos and other sites they run. Since 2006 Sites such as Twitter have hosted band pages, where the band can tell their fans what they are doing and give them updates.

Youtube has had the biggest effect on music videos. Bands often set up accounts so they can share music videos, live videos as well as video blogs or behind the scenes footage. Due to copyright laws private users can not upload bands music videos, but bands who wish to keep in touch with their audience often run their own account.

The main effect the internet has had on the music industry is the level of communication between bands and the fans. Fans can add the band as 'friends', or 'follow' them, and this is a great promotional tool for the band, as well as a great way to connect with the fans and make new fans. Before the internet small bands had to tour the whole country just to get a name for themselves. With the internet bands can send their music around the world with the click of a button. Before the internet the only way fans could stay in touch was to join fan clubs, which were often indirect and created by the record label rather than the band.

The Auteur's MySpace- www.myspace.com/theauteuruk